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I HELP BRANDS TELL THEIR STORIES
That sounds simple, but doing it well can be fiendishly complicated.
You may know who you are — but can you tell people why they should care?
Or maybe you already know why people love you — but can you explain how you’re different from everyone else?
Crafting a clear, compelling story about what makes you unique is the hardest part of branding.
And it happens to be what I do best.
WHAT I DO BEST
I've been helping brands find just the right word for nearly 25 years.
I'd love to help you connect with your customers by telling a rich, powerful story
that gets them excited about your brand.
WRITING COPY THAT
PEOPLE ACTUALLY READ
Clear, compelling copy that tells your story and really communicates what your brand is about. In a voice that sounds like it came from a real person, not a marketing robot.
NAMING THINGS THAT STAND OUT IN A CROWD
From semiconductors to stadia, professional services to personal grooming, I've developed names for just about everything.
TAMING COMPLEX MESSAGING
Knowing what to say when – and to whom – means you're delivering the right message to each of your customers, just when they need it most.
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